Febreze spots get an award in France - Land of Perrier and Fries !
TVBoy and Station Films hooked me up with one of the most fun things I’ve ever done. I swore off practical jokes years ago, but some how this was too good to miss out on. Director Sam Cadman got regular people off the street to participate in his experiment. We then followed them with up to 16 cameras and got their real reactions to the product.
At the bottom of the page there’s a link to the Cannes site, here you can take look at what we shot. If going to France is scary for you, you can check one of ‘em on my site. Paste this into your browser and see how it smells to you
There’s a .pdf of the New York Times article below.
Additional Reading: http://www.canneslions.com/work/promo/entry.cfm?entryid=25422
Associated File For Download: New York Times Article